I am writing a pamphlet today for my work's new "big" product. I am always amazed how different it is to write marketing material compared to any other form of writing (except poetry). Grammar rules go out the window with phrases like:
Access our powerful magic from home! (commanding isn't it).
Know your magical item is safe with us. (I feel safe, don't you).
No wonder we all talk in sentence fragments: it is the most common reading we do these days (billboards, etc.). Then I started wondering, is it really wrong, or does it just annoy me. I mean, most editors or writers agree that that grammar is 70 percent solid rules and 30 percent opinion. Still, it makes my red pen twitch.